About this skill

Diagnoses a brand’s place in the customer’s mind and develops a focused positioning, differentiation, and competitive strategy using classic positioning and marketing warfare principles.

Inputs required

• 品牌／产品名称 (required)
• 产品、服务、价格与核心特点 (required)
• 市场、品类与地区 (required)
• 目标顾客 (required)
• 主要竞争对手 (required)
• 当前市场地位与顾客认知 (required)
• 当前品牌或营销难题 (required)
• 目标、预算与其他限制 (required)

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